Prohibits brand name sponsorship of concerts, events with a significant youth audience, or of team sports (football, basketball, baseball, hockey or soccer).
Prohibits sponsorship of events where the paid participants or contestants are underage.
Limits tobacco companies to one brand name sponsorship per year, after current contracts (in effect as of August 1, 1998) expire or after three years, whichever comes first.
Provides a special exception to the prohibition of the sponsorship of concerts for the Brown and Williamson Company by permitting it to sponsor either the GPC country music festival or the Kool jazz festival (formerly both were annual events). The agreement also permits the company to sponsor one other brand name event that was part of a contract in existence prior to August 1, 1998 for a period not to exceed three years.
Allows corporate sponsorship of athletic, musical, cultural, artistic or social events as long as the corporate name does not include the brand name of a domestic tobacco product.
Bans the use of tobacco brand names for stadiums and arenas.
Limits the duration and restricts the placement of advertising for sponsored events
General Advertising and Marketing Restrictions
Bans use of cartoon characters, but not human subjects (e.g. the Marlboro Man), in the advertising, promotion, packaging or labeling of tobacco products, effective May 22, 1999.
Bans payments to promote tobacco products in movies, television shows, theater productions or live performances, videos and video games.
Bans distribution and sale of non-tobacco merchandise with brand-name logos (caps, T-shirts, backpacks, etc.), effective July 1, 1999.
Prohibits tobacco companies from authorizing third parties to use or advertise brand names.
Requires tobacco companies to designate a contact in each state that will respond to Attorney General complaints of prohibited third party activity.
Exempts licensing agreements or contract in existence as of July 1, 1998, but does not permit the licensing agreements or contracts to be extended.
Bans future cigarette brands from being named after recognized non-tobacco brand or trade names (e.g. Harley Davidson, Yves Saint Laurent, Cartier) or nationally recognized sports teams, entertainment groups or individual celebrities.
Restrictions on Outdoor Advertising
Bans all transit and outdoor advertising, including: billboards, signs and placards larger than a poster in arenas, stadiums, shopping malls, and video game arcades. [Note: Poster-sized signs and placards can be placed in arenas, stadiums, shopping malls and video game arcades, but must conform to the overall agreement regarding the targeting of advertising to children.]
Tobacco billboards and transit ads must be removed by April 22, 1999.
Allows states to substitute, at industry expense and for the duration of billboard lease periods, alternative advertising which discourages youth smoking.
Bans tobacco companies from entering into agreements that would prohibit advertising discouraging tobacco use.